The following information is the current music magazine circulation figures from 6 months, ending in June 2010. Some magazines publish their circulation figures every 6 months yet others do so yearly.
- Kerrang! 41,125 (43,253 / 52,272)
- Metal Hammer 41,777 (46,004 / 50,269)
- Mixmag 26,116 (30,159)*
- Mojo 98,484 (97,722 / 100,507)
- NME 38,486 (40,948 / 48,459)
- Q 94,811 (100,172 / 103,107)
- Top of the Pops 107,576 (119,739)*
- Uncut 75,518 (76,526 / 87,069)
The latest figures are seen in bold text, with the previously posted figures in brackets. The information followed by an asterisk are the music magazines who publish their circulation annually, so the comparisons with the biannual posters should be taken against the second bracketed figure to get a full year on year picture.
(This information was found on http://dezji.wordpress.com/2010/02/18/uk-music-magazine-circulation-figures-to-dec-2009/ and had been taken from the information posted on ABC).
Some of the magazines who post their circulation figures may show a significant decrease from the last time their figures were posted. This may be because the magazine was popular with an older generation, and as the generation are decreasing, so are the magazine sales. Another reason is that people are turning to the internet for their music, so they don't need to actually buy a music magazine to get any information they want, as they can find exactly the same information on the magazine's website. Also, people now download music and aren't interested on which albums they can buy from where, because they can just legally, or not, download it. This is putting a huge pressure on the music industry, especially magazine and album sales, as people feel they no longer need them. Hopefully the crackdown on illegal downloading will have a positive effect on this.
This shows that I will have to give the audience exactly what they want so my magazine will keep up it's sale figures, the audience will only buy what they want to read. I will also include a website for my magazine on the front cover, probably underneath the title, to show the audience that there is more to offer from the magazine online. This will also help my magazine if people don't have any money at the time they want to buy the magazine, they can just go on the website and access the information they wanted to read about.
This shows that I will have to give the audience exactly what they want so my magazine will keep up it's sale figures, the audience will only buy what they want to read. I will also include a website for my magazine on the front cover, probably underneath the title, to show the audience that there is more to offer from the magazine online. This will also help my magazine if people don't have any money at the time they want to buy the magazine, they can just go on the website and access the information they wanted to read about.
What does this suggest for your magazine? Add some comments - maybe it shows how important it is to deliver what the audience wants... maybe you need to incorporate a web address on the front, as many magazines do, to show people they can get even more extras online? Try and link this to your product.
ReplyDelete