My music magazine will be aimed at a niche audience of people who enjoy Folk and Indie music, this genre isn't mainstream so it would be difficult to find a lot of people who would buy this magazine, but I'd want it to be there for the people who are into this music as there are no Indie Folk music magazines out, even though the genre is growing more and more popular, maybe not in the top 40, but in the NME charts and this genre of music is being played a lot more on radio stations and music channels.
I will try to identify my target audience using GRASS:
Gender - Both male and female
Race - All races
Age - Late teens to early 20's
Socio-economic Status - Not specified to a certain class, probably A-C classes
My ideal reader would be the type of person to really enjoy music, go to gigs, spend their money on albums and music magazines instead of downloading all their music, and probably play guitar, sing or be really passionate about Indie, Folk, and new music. Their favourite bands would probably be the bands I have previously mentioned: Mumford & Sons, Bombay Bicycle Club, and Laura Marling, as they are all popular Indie Folk bands now. These people wouldn't be afraid of trying something new and being quirky, be it about fashion or the bands they like, they want to discover new things and have their own unique style and don't want to 'follow the crowd'.
Celebrities such as Sienna Miller are known for their 'Boho' style, which can be associated with Indie and Folk.
Men also follow the Indie/Folk style fashion, especially Marcus Mumford who is known not only for his music, but his folky style
I like your target audience post. Have you done any surveys into your target audience to find out whether they buy music magazines, whether they would buy one tied to the genre, how much they would pay, how often they would like it to come out etc??? This would just round your research off nicely.
ReplyDelete